Branding & Communication
Porto Velho Shopping
Porto Velho has always been seen as a beacon of pioneering spirit for the entire state of Rondônia, and now it needed to extrapolate this role, as a place that is synonymous with the transformation and evolution that the North of Brazil has experienced in recent years.
Language
To reinforce its pioneering side and at the same time its support for regional culture, we brought the concept of Glocal, combining global and local elements that, together, make the mall unique and connected with its visitors.
Communication
The mall’s communication has two purposes: To make life easier for its visitors and to promote the pride of Rondônia residents.
