Branding & Communication

Jardim Urbano

How many times have we stopped in the midst of the chaos that surrounded us, isolated everything around us and created a moment of pause and contemplation, as necessary as it is invigorating?

This is the brand and communication proposal for the new social space at Shopping Conjunto Nacional de Brasília. Value breaks when moving.



The celebration of the meeting between the cosmopolitan and the bucolic, the excitement and relaxation, gray and green.


The deployment of brand elements in communication was organic and natural. Everything was there. There was only one detail missing: the audience. The launch of Jardim Urbano did not just bring a concept, but an invitation to discover new moments, sounds and favorite flavors.