Branding & Communication
Mercado Municipal
de Niterói
Following a new global trend of revitalizing old markets, the city of Niterói launched its newest landmark.
We embarked on a journey to the historical past and to the different corners of the planet to create the branding and social media guidelines that the venture’s marketing team assumed in the day-to-day communication of the operation.
Language
Inspired by the language of traditional markets of the past and the artisanal work of the producers that make up the market, far from remaining in the past, the language connects us with the future of gastronomy and entertainment in Niterói.
Communication
Look at the Market, customer! Everything fresh…
In the best food porn style that took social media by storm, we combined all the ingredients of a successful program with the partnership of content creators to promote the market launch.
